6 months ago we started building @packrush and today we’re live. I’ve been building products in crypto for over a decade. I’ve felt and experienced massive success and also had countless things blow up in my face. In 2013, I launched @PredictBits. A prediction market for Bitcoin. One of the first. Just as it went into beta, Mt. Gox got hacked and crypto imploded. As if that wasn’t bad enough, my site got hacked too. Customer deposits gone, Twitter gone, all of my BTC gone. Total devastation. I had to walk away. I returned to Crypto in 2017 and eventually joined @DapperLabs to work on @CryptoKitties. I was the Product lead. In case you weren’t there - CK created a wave of adoption and onboarded 100k+ normies without the UX we have today. It IS the first NFT and I’ll die on that hill. By day I was working on making breeding & collecting CK more exciting. By night I was racing cats/horses/pigs on-chain and launching NFT/DeFi experiments. It wasn’t long before our team caused an even bigger wave with @NBATopShot. I found myself ripping packs and aiding the team as a product manager for bugs & customer experience. Everything was on fire but I loved every minute of it. One of my regrets from this cycle was not having an answer for the P2E waves my good friend @Jihoz_Axie caused and not going hard on early signs of crypto’s iGaming product-market fit. In 2021 I left Dapper to build Doodles with @burnttoast, @evankeast and we quickly became a big name in NFTs. When top teams jump on a wave, success can quickly follow, but good luck if you’re a tourist. My biggest learning: ride the waves, keep convictions. I’ve watched teams launch into perfect narratives and fail because they weren’t truly in love with the trenches. Talent matters, but obsession is the edge. Put those together and you 10x the result. This note is for the founder hesitant to ride a wave, and for the one pivoting to every new meta. I’d build PackRush in any market. The same way I built that prediction market before the headlines. The difference now is a team I trust. @packrush is here. A culmination of my product experience and obsessions with a world class team in: @ianPun_ my goat CTO and fellow Dapper alum, @soldthebottom COO, @hedgedhog7 CSO Packs are booming. Prediction markets are booming. iGaming is booming. It’s time to ride another wave.